Does a nightclub event need a mission statement?

No, really.

It’s not a joke question. In recent years I’ve become a convert to the notion of the “mission statement,” that succinct attempt to capture often elusive, abstract goals in words. Before starting on just about any kind of project, I usually make lists of objectives and all that, trying to stay away from the squishier ideas that might come under the heading “Hopes and Dreams” in favor of more concrete measurable goals. So now, as we’re gearing up for the start of Jazz Casual, I find myself wondering if there’s benefit to generating a mission statement for it.

I can hear the derisive laughter from the oldtimers at the bar already: “You overthink everything! Just play music! Make people happy! Go exploring with some friends and see what happens!”

I hear that too. So….mission statement? And if so, what might it be?

BTW, Jazz Casual with TM and Friends begins Tuesday 9/27 at 8 pm at Milkboy Philly, 1100 Chestnut St., Philadelphia. 215.925.MILK. http://www.milkboyphilly.com. Come hear Mike Frank (keys), Ryan McNeely (guitar), Mark Pryzbylowski (bass), Eli Sklarsky (drums) and guest luminaries from Philly music!

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